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Additional Awareness Month Resources

Thank you for participating and making this year’s Awareness Month a great success. Below you will find additional documents to help in the planning process. As we move forward, we will add more resources so please be sure to check back often and do not hesitate to ask if there is something missing. 

Please note that this information is only for volunteers whose events have been approved. If you are in touch with anyone interested hosting an event, please encourage them to submit the Walk for Williams Coordinator Registration so that we can get them everything they need.

If you have any questions, please contact Jennifer O'Byrne at or (800) 806-1871

Don’t forget the following important dates:

Mid-March – Online Registration/Fundraising pages for your event will be ready (or sooner)
Last 2 weeks of April – Media outreach (send press release to local media contacts 1-2 weeks prior to walk),  Be sure to follow up on them.
June 1 – Due date for submitting Reconciliation Envelope (or within 2 weeks after your walk)


  • Sample Budget  (.xls)
    To be used for gauging your walks income vs.expenses
  • Solicitation Letter (.doc)
    To be used for securing sponsorships, donations, in-kind donations of goods or services, etc.
  • Donation letter (this is simplified for those asking for smaller donations such as gift cards or bagels, and it does not have the language about sponsorship and sending that brochure.) 
  • WSA/WS Messaging (.pdf)
    Please use these descriptions of Williams syndrome and the WSA for consistency. This information should also be helpful in the planning process as you get out to speak with volunteers, donors, etc
  • Talking Points (.pdf)
    A few “quick facts” and talking points to have handy for the media and your attendees.
  • Sample Press Release 1 (.pdf)
    This is a general press release with info about walks/Awareness Month

    Sample Press Release 2 (.doc)
    This is a press release for "walk specific" announcements.  Any changes to this press release, outside of including your walk's information, need to be approved.
  • Walk Donation Form (.pdf)
    This form can be used by anyone participating in your walk to secure donations from their friends and family. While not mandatory, it is a great way to involve more people in your community and to boost the amount raised by your walk.
  • Walk Up Registration Form (.pdf)
    To collect contact information for day-of registrations.
  • Credit Card Form (.pdf)
    For those people who may wish to donate or register with a credit card the day of your event 
  • WSA's IRS Tax Letter (.pdf)
    Some businesses or organizations may need a copy of this form for them to make a donation or to sponsor your walk.
  • Thank You letter (.doc)
    To thank those who have supported your event.  Contact our office if you require a Thank You/Tax letter.
  • RarebutReal Video
  • Walk photo video